Author: 76045pwpadmin

Customer Service versus Customer Experience

Customer service and customer experience are often used interchangeably, but they are  two very distinct concepts. So what’s the difference?  Customer service specifically refers to the interactions that customers have with a company’s employees. Customer experience encompasses all of the interactions and touch points a customer has with a company, including its products, services, brand, […]

Who is a Customer?

Think you don’t work with customers because your stakeholders aren’t called ‘customers’? Think again. Everyone is a customer. The concept of a customer is often limited to those who walk into a store and purchase a product or service. However, the reality is that everyone is a customer in one way or another. Whether we are seeking […]