Get real solutions from a real customer expert
I’m Claire. I know customers. I’ve spent my career understanding how they think, decide, hesitate, and leave.
I help businesses see exactly what’s stopping customers from buying or returning and how to fix it, fast. I’ve been recognised and awarded for it. Let me show you why.
FOUNDER & DIRECTOR
Claire Cunningham
I’ve spent the past 20 years working with customers, frontline teams, and senior leaders across a wide range of industries. My career has been shaped by one simple truth: great customer experience is an overlooked commercial growth lever. It is the key to growing – and keeping – your customers.
I’m known for quickly seeing what others miss, cutting through complexity, and helping teams focus on what actually makes a difference. My background across frontline service and sales, gives me a deep understanding of how customer experience and employee experience work together. One effects the other.
Over the years, this approach has led to strong commercial results, improved customer feedback, more efficient operations, and industry recognition.
I don’t chase temporary trends or copy competitors, I focus on understanding the human experience and turning that into better decisions, better experiences, and better outcomes.
How I Think
Having a great customer experience is fine. But if it does not lead to revenue growth, then it’s unnecessary. Instead of overlaying a pre-conceived framework onto your business, I start by understanding it.
I look at your business the way your customer do and then connect that experience to how your team, systems, and strategy shape it.
My focus is always on clarity first, action second. When you understand what really matters, progress becomes much easier.
It’s not your usual CX framework. It’s growth-led.
Why Clients Choose Me
Clients often tell me I’ve “turned the light on” for them – unlocking revenue opportunities they didn’t know they had. With my experience across different industries and business sizes, I apply a unique perspective without assumptions. I make the customer experience feel practical, improvements achievable, and commcercially relevant.
I bring energy, enthusiasm, and momentum into my work, often helping teams to feel confident and excited to move forward.
Most importantly, clients trust that I genuinely care about their business results and make working together easy and enagaging.
Industry Recognised
Who Am I Besides an Award-Winning Customer Expert?
I’m an American in Paris Brisbane! I moved to Australia in January 2013 from Nashville, TN – though I still sound like I arrived yesterday. I made Melbourne home for 9 years before moving to sunny Brissy in 2021.
I’m an avid runner (even though I hate it), love black coffee, strategy games, and also host weekly Pub Trivia.
In addition to reading customer feedback just for fun, I also write articles about all things customer-related while working on my own customer service book.
Book a free consultation
Book a consult with me and I’ll help you find the best customer experience solution for your business.
Wednesday Webinars: The Experience Gap
Join me once a month for a free webinar on a variety of topics about the customer experience and more. Rotating between short how-to sessions and chats with experts in their field, there is something for everyone!
Subscribe on YouTube
Discover who we are on our YouTube channel — packed with free, fun tips on customer experience, from earning more tips to hiring the right team. Whether you’re a business owner or employee, there’s something for you!