Connecting CX to Revenue
The Million Dollar ROI of Customer Experience: 3 Ways CX Drives Revenue
Most businesses know they need to invest in customer experience (CX) but struggle to justify the return on investment. It can be difficult to connect traditional metrics such as Net Promoter Score (NPS) and Customer Satisfaction (CSAT) to commercial outcomes like revenue growth and operational savings. This interactive workshop demonstrates how to prove the commercial value of customer experience by connecting CX directly to the metrics that matter most to your business.
Free Workshop – 17 Sept 2026 | 9:30am
Through a real-world A/B testing case study from supermarket retail, participants will see how operational CX decisions can be measured, tested and proven to drive commercial outcomes. Attendees will leave with a practical framework they can apply immediately to quantify the value of customer experience, uncover hidden operational savings, and make stronger business cases for future CX initiatives.
KEY TAKEAWAYS:
- How to move from soft metrics (NPS and CSAT) to direct commercial measures
- How to identify hidden operational savings by utilising customer and employee feedback
- How to use a marketing tactic to show the difference CX decisions are making to your business
Target Audience: This workshop is ideal for B2C business leaders, customer experience teams and leaders, and marketers looking to quantify the commercial impact of customer experience initiatives. It is particularly valuable for business owners and senior leaders responsible for customer strategy, revenue growth or making the business case for CX investment.
Register below to save your spot for this in-person workshop at the Brisbane Business Hub. Level 20/69 Ann Street, Brisbane City QLD
Thursday September 17 2026 | 9:30am – 11:00am
It’s free but places are genuinely limited at the BBH!